Asuka Watanabe's GARAGARA Summer Festival: A Fusion of Sound and Pattern

Golden A' Design Award Winner in Advertising, Marketing and Communication

The GARAGARA Summer Festival design is a testament to Asuka Watanabe's innovative approach to graphic design. The project's name, "GARAGARA," is a Japanese term meaning "making a rattling sound to do a lottery." Interestingly, "GARA" also refers to textile design in Japanese, and sometimes, "GARAGARA" signifies the coordination of various patterns. Watanabe ingeniously combined these meanings to create a design that is both visually and conceptually engaging.

The design was specifically created for a lottery festival at Ikebukuro Parco, located in Tokyo. The unique properties of the design lie in its ability to encapsulate the essence of the festival, the excitement of the lottery, and the vibrancy of Tokyo's culture. The design's strength lies in its originality, effectively capturing the spirit of the GARAGARA festival.

Watanabe's design is not just a graphic; it serves as a main graphic, a poster, and a point-of-purchase (POP) display. This multi-functionality showcases the versatility of Watanabe's design approach and her ability to create designs that serve multiple purposes.

The GARAGARA Summer Festival design has received high praise and recognition in the design world. It was awarded the Golden A' Design Award in 2016 in the Advertising, Marketing and Communication Design category. This award is given to exceptional, innovative, and trendsetting creations that reflect the designer's talent and insight. The winning designs are those that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

Watanabe's GARAGARA Summer Festival design is a shining example of how art and design can transcend traditional boundaries, creating a unique fusion of sound and pattern that resonates with audiences worldwide.